What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it.
As this year begins, consider how analytics, content creation and form have blended into complete and self-contained products.
Just a few years ago, when I started to teach analytics literacy within social media, it was simpler to have students focus on each social media channel and develop ways to extract the relevant information generated in each channel. As we begin 2014, I have begun to see the world I live and interoperate within has been rapidly converging, driven by what the Gartner group calls the "Nexus of Forces."
With this in mind, what we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Here are some examples of where being well informed makes a big difference in opportunities to leverage the data:
But convergences in technology comes with its own issues. For example:
As we navigate this New Year, I believe we need to develop an "Info-Literacy" surrounding various new technologies and products. This literacy will ultimately become the main driver of convergence.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
For over a decade Marshall Sponder has influenced the development of the digital analytics industry with his WebMetricsGuru writings that focus on social media metrics, analytics and media convergence. He also possesses considerable in-house corporate experience with roles at IBM, Monster.com, Porter Novelli, and WCG while continuing to work with start-ups. Marshall is a Board Member Emeritus at the Web Analytics Association (DAA) and teaches Web Intelligence at Rutgers University and Baruch Business College. Marshall is the author of "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics," published by McGraw-Hill in 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT