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Two Trends to Watch in China: M-Commerce and Showrooming [Video]

  |  January 14, 2014   |  Comments   |  

Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China.

Editor’s note: China’s mobile commerce market is expected to triple by 2018 to become the second largest market worldwide, after the U.S., according to Euromonitor.

The country’s telecom regulator recently offered virtual telecom licences to major e-commerce players Alibaba and Beijing Jingdong Century Trading (JD.com) that could shake up the status quo, namely China Mobile, China Unicom, and China Telecom. This new development could spur even more growth for m-commerce in China.

As of last year, China has surpassed North America to become the biggest smartphone market globally.

Watch this video as Elisa explains why m-commerce and showrooming will be massive and what marketers could do.

For more 2014 predictions, check out her column on Smartphones, Showrooming, and Micro-location.

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ABOUT THE AUTHOR

Elisa Harca

With a background in running high-profile campaigns for major brands while at Glue, Digitas and now Red Ant, Elisa has spent the past 13 years exploring and developing new ways for global brands including Swatch, MTV, MAC Cosmetics, Samsung, and Ericsson to engage with their audiences. She has worked with clients extensively in the North America, Europe and most recently Asia. Recommended as an expert digital and mobile consultant by market leaders, she is recognized worldwide for her professionalism, integrity and her ability to help brands navigate the increasingly complex global digital landscape.

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