Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months.
With big data and analytics becoming more important to the industry than they have ever been before, the International Data Corporation estimates the APAC market (excluding Japan) to be worth $2.38 billion by 2017. Realizing the opportunity, three former Google execs founded Sparkline, a web and mobile analytics firm, last November.
The Singapore-based co-founders and managing partners - Aleetza Senn, Timo Josten, and Vinoaj Vijeyakumaar - are optimistic about marketers’ growing demand for analytics services in the region. After all, Sparkline's clients already include Google, SingPost, Malaysia Airlines, and Bangkok Air, among others across Asia in e-commerce, travel, and financial services.
Watch the video as the Sparkline execs explain their takes on actionable analytics and the emerging trends for Asia Pacific in the coming months.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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