analytics-framework

VIDEO: Sparkline on 2014 Analytics Trends in APAC

  |  January 16, 2014   |  Comments   |  

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months.

With big data and analytics becoming more important to the industry than they have ever been before, the International Data Corporation estimates the APAC market (excluding Japan) to be worth $2.38 billion by 2017. Realizing the opportunity, three former Google execs founded Sparkline, a web and mobile analytics firm, last November.

The Singapore-based co-founders and managing partners - Aleetza Senn, Timo Josten, and Vinoaj Vijeyakumaar - are optimistic about marketers’ growing demand for analytics services in the region. After all, Sparkline's clients already include Google, SingPost, Malaysia Airlines, and Bangkok Air, among others across Asia in e-commerce, travel, and financial services.

Watch the video as the Sparkline execs explain their takes on actionable analytics and the emerging trends for Asia Pacific in the coming months.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...