February 3, 2014 | Comments
In this second installment of ClickZ's interview with co-chief executives Geoff Cubitt and Jeff Maling from digital marketing agency Isobar, the two address the tricky issue of the improbable chief information officer-chief marketing officer couple. The challenge is just as new as it is huge, with digital bringing together data and creativity and thus forcing two opposites to work together hand in hand.
Next week's Isobar US interview will be the last of the series. We will have Cubitt and Maling elaborate on what they think will be the biggest trend in marketing in the next 10 years. Stay tuned and let us know in the comments what you thought of this topic!
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014