The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
In this second installment of ClickZ's interview with co-chief executives Geoff Cubitt and Jeff Maling from digital marketing agency Isobar, the two address the tricky issue of the improbable chief information officer-chief marketing officer couple. The challenge is just as new as it is huge, with digital bringing together data and creativity and thus forcing two opposites to work together hand in hand.
Next week's Isobar US interview will be the last of the series. We will have Cubitt and Maling elaborate on what they think will be the biggest trend in marketing in the next 10 years. Stay tuned and let us know in the comments what you thought of this topic!
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Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
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