The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
In this second installment of ClickZ's interview with co-chief executives Geoff Cubitt and Jeff Maling from digital marketing agency Isobar, the two address the tricky issue of the improbable chief information officer-chief marketing officer couple. The challenge is just as new as it is huge, with digital bringing together data and creativity and thus forcing two opposites to work together hand in hand.
Next week's Isobar US interview will be the last of the series. We will have Cubitt and Maling elaborate on what they think will be the biggest trend in marketing in the next 10 years. Stay tuned and let us know in the comments what you thought of this topic!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT