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Super Bowl 2014 Advertisers: Did They Win the Search Game?

  |  February 7, 2014   |  Comments

Continued from

GoldieBlox

Here is their Intuit QuickBooks-sponsored GoldieBlox ad.

A search for GoldieBlox didn't reveal any PPC ads from the company. I imagine Amazon might have benefited from their ad. Of course they ranked organically for their brand name. They could have and should have changed their sitelinks to point to something Super Bowl-related, though.

goldiebloxgoogle1

When you arrive at their homepage, there is no reference to the ad at all.

goldieblox-site

GoDaddy

Their ad can be seen here

It seems their new management forgot the lessons of years ago. Nothing about "Building Your Dream" online on their PPC ads or their landing page. Check them out:

godaddygoogle1

And the landing page:

godaddylanding1

There were several other losers, but you can see how losing scent kills the experience and ultimately conversions.

The Winners Are...

The winners all had their PPC ads, ad extensions, and landing pages all synced up. There were several good ones to share, but let's just pick a couple to see how it is done when it is done right.

Microsoft

Their ad was all about innovation and technology empowering people. A great message and they had a specific PPC ad for that day focused just on this message and a custom landing page to maintain continuity.

microsoftgoogle1 microsoft

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Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

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