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Super Bowl 2014 Advertisers: Did They Win the Search Game?

  |  February 7, 2014   |  Comments

Continued from

GoldieBlox

Here is their Intuit QuickBooks-sponsored GoldieBlox ad.

A search for GoldieBlox didn't reveal any PPC ads from the company. I imagine Amazon might have benefited from their ad. Of course they ranked organically for their brand name. They could have and should have changed their sitelinks to point to something Super Bowl-related, though.

goldiebloxgoogle1

When you arrive at their homepage, there is no reference to the ad at all.

goldieblox-site

GoDaddy

Their ad can be seen here

It seems their new management forgot the lessons of years ago. Nothing about "Building Your Dream" online on their PPC ads or their landing page. Check them out:

godaddygoogle1

And the landing page:

godaddylanding1

There were several other losers, but you can see how losing scent kills the experience and ultimately conversions.

The Winners Are...

The winners all had their PPC ads, ad extensions, and landing pages all synced up. There were several good ones to share, but let's just pick a couple to see how it is done when it is done right.

Microsoft

Their ad was all about innovation and technology empowering people. A great message and they had a specific PPC ad for that day focused just on this message and a custom landing page to maintain continuity.

microsoftgoogle1 microsoft

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Bryan Eisenberg

Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

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