Here is their Intuit QuickBooks-sponsored GoldieBlox ad.
A search for GoldieBlox didn't reveal any PPC ads from the company. I imagine Amazon might have benefited from their ad. Of course they ranked organically for their brand name. They could have and should have changed their sitelinks to point to something Super Bowl-related, though.
When you arrive at their homepage, there is no reference to the ad at all.
Their ad can be seen here.
It seems their new management forgot the lessons of years ago. Nothing about "Building Your Dream" online on their PPC ads or their landing page. Check them out:
And the landing page:
There were several other losers, but you can see how losing scent kills the experience and ultimately conversions.
The Winners Are...
The winners all had their PPC ads, ad extensions, and landing pages all synced up. There were several good ones to share, but let's just pick a couple to see how it is done when it is done right.
Their ad was all about innovation and technology empowering people. A great message and they had a specific PPC ad for that day focused just on this message and a custom landing page to maintain continuity.
Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015