How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips.
On Sunday I was at the Super Bowl working for the NFL as an NFL owner liaison. In this capacity one of my responsibilities was to work with one of the clubs (NFL teams) and assist them in getting to and from various NFL events - including the Super Bowl.
How does this relate to customer relationship management (CRM)?
CRM is all about knowing your customers, anticipating their needs, making them feel special, and making them want to buy from you again and again.
NFL owners are the driving force to make the NFL what it is. They have the money to invest in teams and work with the NFL to ensure the "show" goes on each and every week.
Of course the players, or the "talent," are the other important component of the NFL operation as well.
During the Super Bowl and at other NFL events during Super Bowl week, we ensured the owners felt special. Here's how:
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Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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