How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips.
On Sunday I was at the Super Bowl working for the NFL as an NFL owner liaison. In this capacity one of my responsibilities was to work with one of the clubs (NFL teams) and assist them in getting to and from various NFL events - including the Super Bowl.
How does this relate to customer relationship management (CRM)?
CRM is all about knowing your customers, anticipating their needs, making them feel special, and making them want to buy from you again and again.
NFL owners are the driving force to make the NFL what it is. They have the money to invest in teams and work with the NFL to ensure the "show" goes on each and every week.
Of course the players, or the "talent," are the other important component of the NFL operation as well.
During the Super Bowl and at other NFL events during Super Bowl week, we ensured the owners felt special. Here's how:
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Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT