Home  › Media › Publishing
growth-and-success-arrrows

3 Ways to Drive Growth in the Publishing Industry

  |  February 14, 2014   |  Comments

How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that.

Everyone knows that driving growth in the publishing industry hinges first on great content and second on getting people to love the great content you have and start talking about it. But once you have great content, how do you get people to talk about it to the point that they share it and you start driving massive growth, especially in a digital arena?

I’ve selected three powerful, but potentially out-of-the box, solutions. If this article is received well, people should be talking about the content, sharing it, and coming back in two weeks to read more. 

  1. Power to the People: Creating a "fan" base is key. If you don’t have 1,000 true fans of what you are doing, your idea might die on the vine. These 1,000 true fans will amplify your message to an average of 3,500 people each, of which 10 percent will share with another 3,500. That’s 1.2 million people if you choose the right fans. How do you find the right 1,000 people? LinkedIn is your best starting point, followed by BuzzFeed and Google+. Share your great content, and the people will find you.
  2. Test Crazy Ideas for $5: If you haven’t checked out Fiverr, go there now. You can literally buy anything you want for $5 and see if it works.This won’t enable you to find your true fans, but it will validate that great "video" or "T-shirt" idea for less than a cup of coffee. For $100, in one week you can prove out the top five ideas you should invest in.
  3. Partnerships: It doesn’t matter if you are a small publication with five readers or one with 50 million readers. No one can win in digital alone. Partner with 10 companies who can introduce you to new audiences and open up an entirely new world. Partnerships that are bartered drive the best results. There are some amazing partners out there who are ready to invest in your success in return your investment in theirs. Sourcing partners should come not from a need for volume and growth, but a match in interest categories.

If you focus on these three efforts you can grow your revenues by at least 15 percent this year. It’s not too late. Get started now and enjoy the success when Q4 comes rolling in. 

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...