Home  › Media › Publishing

3 Ways to Drive Growth in the Publishing Industry

  |  February 14, 2014   |  Comments

How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that.

Everyone knows that driving growth in the publishing industry hinges first on great content and second on getting people to love the great content you have and start talking about it. But once you have great content, how do you get people to talk about it to the point that they share it and you start driving massive growth, especially in a digital arena?

I’ve selected three powerful, but potentially out-of-the box, solutions. If this article is received well, people should be talking about the content, sharing it, and coming back in two weeks to read more. 

  1. Power to the People: Creating a "fan" base is key. If you don’t have 1,000 true fans of what you are doing, your idea might die on the vine. These 1,000 true fans will amplify your message to an average of 3,500 people each, of which 10 percent will share with another 3,500. That’s 1.2 million people if you choose the right fans. How do you find the right 1,000 people? LinkedIn is your best starting point, followed by BuzzFeed and Google+. Share your great content, and the people will find you.
  2. Test Crazy Ideas for $5: If you haven’t checked out Fiverr, go there now. You can literally buy anything you want for $5 and see if it works.This won’t enable you to find your true fans, but it will validate that great "video" or "T-shirt" idea for less than a cup of coffee. For $100, in one week you can prove out the top five ideas you should invest in.
  3. Partnerships: It doesn’t matter if you are a small publication with five readers or one with 50 million readers. No one can win in digital alone. Partner with 10 companies who can introduce you to new audiences and open up an entirely new world. Partnerships that are bartered drive the best results. There are some amazing partners out there who are ready to invest in your success in return your investment in theirs. Sourcing partners should come not from a need for volume and growth, but a match in interest categories.

If you focus on these three efforts you can grow your revenues by at least 15 percent this year. It’s not too late. Get started now and enjoy the success when Q4 comes rolling in. 


Jeanniey Mullen

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.