Remarketing (retargeting) continues to grow in the digital advertising space. This means more services are popping up, each with their own "special sauce." The diversification is great - this drives innovation. As I have the opportunity to use more of them, I keep coming back to one thought: "Simplicity matters." But not just simplicity. Transparency and results matter, too!
Some remarketing services get it. Self-service rules the day, particularly for savvy marketers. Make it easy to set up, from tagging all the way through to reporting, and customers will flock to your service!
Who Gets It?
Google AdWords and Google Display Network (GDN) remarketing:
Who Doesn't Get It?
Remarketing Platform Bill of Rights
Remarketing is here to stay (well, as far as I can tell) and these services are only going to grow. The least they can do is grease the wheels and make their remarketing platforms easy to use. There is a reason books like Don't Make Me Think were written or phrases like "Keep It Simple Stupid" exist. Yes - simplicity matters!
Image courtesy of Hey Paul Studios on Flickr.
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John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO, and social media campaigns. He is a Managing Partner for Clix Marketing, a marketing agency specializing in PPC, display, and social media advertising. Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on SearchEngineWatch.com, Acquisio's Blog, Wordstream's Blog, and within Website Magazine.
March 19, 2014