As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't?
Remarketing (retargeting) continues to grow in the digital advertising space. This means more services are popping up, each with their own "special sauce." The diversification is great - this drives innovation. As I have the opportunity to use more of them, I keep coming back to one thought: "Simplicity matters." But not just simplicity. Transparency and results matter, too!
Some remarketing services get it. Self-service rules the day, particularly for savvy marketers. Make it easy to set up, from tagging all the way through to reporting, and customers will flock to your service!
Who Gets It?
Google AdWords and Google Display Network (GDN) remarketing:
Who Doesn't Get It?
Remarketing Platform Bill of Rights
Remarketing is here to stay (well, as far as I can tell) and these services are only going to grow. The least they can do is grease the wheels and make their remarketing platforms easy to use. There is a reason books like Don't Make Me Think were written or phrases like "Keep It Simple Stupid" exist. Yes - simplicity matters!
Image courtesy of Hey Paul Studios on Flickr.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO, and social media campaigns. He is a Managing Partner for Clix Marketing, a marketing agency specializing in PPC, display, and social media advertising. Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on SearchEngineWatch.com, Acquisio's Blog, Wordstream's Blog, and within Website Magazine.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT