Home  › Media › Mobile
socialplatforms

Infographic: WhatsApp and Its Asian Competitors

  |  February 20, 2014   |  Comments   |  

A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber.

"Does every 'ad guru' have their PowerPoint updated to include WhatsApp?" Chris Copeland, chief executive (CEO) of GroupM Next, tweeted this tongue-in-cheek comment when news of Facebook’s $19 billion acquisition of the U.S. mobile messaging app broke on Tuesday.

We Are Social, a London-based social media agency, has produced a few infographics to provide context on the massive buyout.

whatsapp

According to the chart above, WhatsApp adds 1 million users every day, with 50 billion messages sent via the mobile platform worldwide.

"With [the] WhatsApp addition to Facebook’s portfolio, the social giant will now be able to tap into a huge wealth of data about real-time social interactions and understand the fluid dynamics between people in a way that its existing platform doesn’t do," Simon Kemp, Singapore-based managing director for We Are Social, explains in an email.

He hopes Facebook will not monetize WhatsApp through advertising and suggests it offer real-time customer service offerings for brands or explore its foray to replace SMS marketing.

WhatsApp is not without competitors in the mobile messaging space. China’s Tencent-owned WeChat or Weixin, which launched two years after WhatsApp and in its early days was coined a "clone," is fast becoming the hottest social network among advertisers in the country.

socialplatforms

Based on statistics from the companies' internal data (refer to image above), WhatsApp has 400 million active members, which still ranks ahead of WeChat, which has 272 million.

WhatsApp prides itself on its "No ads! No games! No gimmicks!" policy, a simple user interface, and zero marketing, which it says makes it stand out from competitors.

In contrast, WeChat rolled out an aggressive TV campaign in 15 countries that featured sports star Lionel Messi to promote its service outside of China last August, as part of its plans for global expansion.

Korean company Naver Corp’s LINE and KakaoTalk are two other notable Asian chat apps that are rapidly adding members to their user bases and have ambitions to expand internationally.

Both apps do not reveal active user data but We Are Social estimates that each of them has around 100 million active users, mostly from Asia in South Korea, Japan, and Indonesia.

Just last week, Rakuten, Japan’s e-commerce platform, paid $900 million to buy Israeli chat app Viber to strengthen its mobile commerce and content play, which appears to now pale in comparison to Facebook’s latest purchase.

As a marketer, how and what are you doing to navigate mobile social messaging and the increasingly social m-commerce landscape to connect with your audiences?

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...