ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age.
ClickZ spoke with Denise Karkos, chief marketing officer (CMO) of TD Ameritrade, to understand how the financial institution is managing its brand to adapt to the digital and social age. According to Karkos, the company is starting to embrace content and very gradually shifting away from ads.
In this video, Karkos gives us a peek behind the scenes of how she is driving TD Ameritrade's brand maturation. She tells us who the institution's target audience is and how they reach out to them today, including on social channels – which brings her to share how content has become crucial for TD Ameritrade. Karkos gives ClickZ an indication of her digital marketing budget and how she sees it evolving in the years to come. Believe it or not, search is the bank's primary budget spend at the moment, as each industry and organization embraces changes at its own pace. Finally, she tells us the importance of the mobile screen for TD Ameritrade's clients and how it impacts her marketing approach.
Thank you to LinkedIn's FinanceConnect conference for letting us speak to Karkos.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET