A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding.
Yesterday I had the privilege of sitting with an education consultant and giving her some guidance about her business. She has a lot of experience in the education field and has the opportunity to be in front of large groups of her target audience. Her challenge is that she’s not getting enough customers.
We sat together for an hour and came up with a game plan. It’s modeled after my own experience as a solo professional for some years who has built a tribe that values my expertise and pays for it.
The game plan we came up with is as follows:
What does this have to do with customer relationship management (CRM)? Many solo professionals are just relying on word of mouth to generate interest in their consulting business. However, smart professionals do three things right.
Here’s a list of small-business-focused CRM vendors:
Image via Shutterstock.
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Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
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