A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units.
Creating a center of excellence has been the solution for large enterprise challenges for the last few decades. From Six Sigma to Lean Processes, enterprises have looked to methodologies that centralize many areas of their operations. As search marketing has become a primary marketing component for the chief marketing officer (CMO), a search center of excellence is now being deployed by many large brands to help with a daunting landscape of challenges including:
And the list goes on. Enterprise, global search has now reached this tipping point, where multiple stakeholders within an organization should make smart decisions about inventory, operations, products, and client interactions based on search intelligence.
Enterprise brands looking to scale and improve search efforts require a model for evangelizing search marketing. This model, a center of excellence, provides:
Learn more about creating your search center of excellence at Acronym's ClickZ Live New York session on Tuesday, April 1 between 2 and 3 p.m. Join an interactive conversation with a panel of experts who will discuss solutions to the complex challenges facing enterprise brands and invite audience members to share insights.
* Sponsored content in collaboration with Acronym.
Homepage image via Shutterstock.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT