At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed.
Big Data has been around long enough to have lost the luster of hype. It's no longer the latest marketing buzz word, having been replaced by things like the "content marketing cloud" and "second screen" and "gamification" and (insert new buzz term here).
It's time to be sensible about Big Data. The question we discussed at our ClickZ Live New York roundtable this week was, "Is Big Data working for marketers yet?"
First, you have to understand if small data or any data analytics are working for marketers yet. Too many of us, despite the advent of technology and the integration of social and ad targeting with CRM solutions, are not optimizing the use of any data, let alone multi-structured data in real time or at scale. So we have some basics to get right first, and then we can add more and faster-moving data into the mix.
Our roundtable then discussed how Big Data was impacting or changing some of our core marketing practices and challenges.
How are you using Big Data to improve your marketing automation and other operations today? Please reply in the comments section below.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners, which helps customers use the technology they have today to do the marketing they want to do today and tomorrow. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT