The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing.
Last week, as the buzz about the firing of Jill Abramson, the executive editor of The New York Times, consumed most social and broadcast media outlets, another coup from The New York Times was also taking place. BuzzFeed first broke the story, and then Mashable picked up some details previously left out. If you haven't read the leaked New York Times Innovation Report, you should at least scan through it. (You can download it here.)
The report provided a 96-page in-depth look at how The New York Times has been impacted over the past few years as interest and popularity in digital media and digital distribution has grown. The report very specifically outlines the NYT's obstacles, prior failings, and possibly some poor decisions, and the key areas where it needs to introduce immediate change in order to survive.
I won't be the spoiler of the report (in case you haven't read it), but I found myself very interested in reading some of the "opportunities for improvement." Specifically, I found myself very interested in a story about one new competitor who was able take some high-quality content created by the NYT, re-organize it, and republish it in a way that was so much more relevant that it drove significantly more views than the original story.
As I got to the end of the report I found myself in agreement with many of the recommendations made by the team, and wondered how much of this could be applicable to any publisher out there. Whether you are a small start-up with a disruptive solution, or a large powerhouse traditional publisher, this report offered two key takeaways worth sharing.
The leak of this report means that every publisher now has an opportunity to improve, or at least to be aware of the state of publishing. I see this as a great gift from The New York Times to all of us. Let's use it wisely.
Image via Shutterstock.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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