Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business.
The world of business has become so much easier to navigate because of technology. We can find decision makers and organizational charts so easily on social media sites like LinkedIn. We can find everything about a business person through a simple Google search. We can make decisions about where to do business by reviews on Google local listings, Yelp, and the millions of grade and directory sites. On our iPhones and Android devices we can pretty much run our business lives from A to Z.
But let's think about the dangers this represents. Not only in our personal, "consumer" lives, but also in our world of everyday business. Doing business, as we all know in professional B2B sales, has as much to do with our good reputation, trust, and credibility, as it does our knowledge and experience in our area of focus. When we think about all the things that could go wrong because of technology, it can get worrisome.
So that you can continue to build that strong, positive, visible online personal brand, I put together my top 10 things I recommend as social media/mobile etiquette that you should never do from your mobile phone:
How many times have you been so excited to respond to good news email from a client or prospect that you went ahead and thumbed away on your phone a response that later you regretted?
If you must use your phone to respond to emails because you may be a solopreneur or just that busy, at least take the time to stop in your tracks, literally (stop walking), to think about their email and your response. Then make sure to append any statement with an offer to arrange a call to discuss further. This will help to ensure you don't leave any assumptions on the table.
I literally cringe when I am delivering any one of my LinkedIn group trainings and some person inevitably starts to edit their LinkedIn profile on their phone. I have to yell, please stop! Your LinkedIn profile as a B2B executive or sales person is so important to your social sales success. Why would you jeopardize it for the sake of a few minutes? This applies, in my opinion, to any editing of any social media or other profiles. Do it from your computer when you have the time to do it right.
This is a biggie. Just because you get your picture taken at a business event or take a photo of your co-workers enjoying some fun outing does in no way mean the world needs to see it now. Using photos to show the life behind your organization on Facebook is just fine. In fact, it is certainly one of the items I check off for good social community development for B2B companies. However, without any idea of how the photo will be used and how it supports your company's social media marketing plan, the pictures could be doing more damage than good.
Aligned with number three, never ever tag co-workers, etc. on Facebook without their permission. In the same vein, also keep track of when you are tagged on any social networking site and provide rules to anyone who tags you so that you always have your best foot forward online.
Again, technology makes it way too easy to add your multimedia to literally every social network. With Google Plus, a rich community-based network, you can save your newly taken phone photos right to your profile. You can add G+ posts right to your Wordpress Blog. The list goes on with G+. Be careful. G+ is a great social network, but you need to be careful with what you post, distribute, and share. As with LinkedIn, Twitter, and Facebook, also with G+ you need to plan your content carefully to serve and protect your personal online brand.
There are many great apps to make payments to workers and vendors available in the Android or iTunes stores. Be careful. Some people may hate checks (myself included), however they do support financial security. Some apps even announce that you just made a payment and what it is for to the social community. I think that crosses the line in many ways. You work hard, and in this global economy, very hard for your money. You don't want to run any risk of losing it due to identity theft issues (check Lifelock stats if you don't believe me - in 2012 ID theft was up 33 percent from the previous year).
You know when you first get that iPhone how all outgoing messages have that "sent from my iPhone" message? That also applies to LinkedIn messaging. Avoid the auto-signature trap. Take the time to create and deliver a custom signature that includes your actual phone number.
I would never ever log in to my online bank account from my phone. The same is true for any password-protected sites that in any way manage your business. Some business people I have seen do website edits on the fly. That is just not smart, in my opinion. Again, take your time. Put priorities around sites that you feel are too important to share with the world and avoid phone log-ins.
Similarly to number eight, make sure your phone is always protected. Think of it as your ATM card. Make a password no one knows. Don't leave it out in the open (as the MTA says). Keep it secure both physically and data-wise.
My personal least favorite. Pretend you are at the movies every time you step into a meeting. Turn it off if you can, but at the very least make sure it doesn't make a peep. You could miss out on important information that could help your business or career by playing with your phone.
I am very sure you ClickZ readers have a lot more to say on this subject. Pour it on. Let me know what things you don't do on your phone in business. The key to this article and to my overall message is to illustrate the fact that although we can run our entire business lives through our phone at rapid rates, in no way is it appropriate. At the end of the day, we are doing business human-to-human.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jasmine Sandler is a veteran in online marketing. She has over 15 years client experience in helping companies, both large and small, use the web to develop and grow business. Miss Sandler has provided interactive solutions for such clients as: Citibank, ISO, Diamonds International, Doublerock Corporation, Loews Hotels, CityLights Cruises, and hundreds of small businesses and start-ups.
Miss Sandler has expertise in the areas of using LinkedIn to grow business, B2B social media marketing strategy, search marketing strategies for sustainable online visibility, website effectiveness for user engagement, and digital strategies for small businesses. She is a published author of "Branding & Sales: The LinkedIn Way," available on Amazon and in paperback.
Jasmine is a frequent speaker for The Association of Strategic Marketing, The Association of Ghostwriters, Search Engine Strategies, Small Business Technology, and New York Business Expo. Miss Sandler is a contributing monthly writer for ClickZ.com, Search Engine Watch, The New York Enterprise Report, and LinkedIn Original Content.
Jasmine is CEO and founder of Agent-cy Online Marketing, an online branding agency in NYC with a team in digital strategy, web design and development, search marketing strategy and management, social media marketing, and online PR.
Miss Sandler provides LinkedIn Corporate Training and individual executive work as well as digital planning as a consultant to enterprise level organizations globally. Her consulting work and published content can be found at jasminesandler.com.
Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami and is a very active supporter of LinkedIn and runs several business owner groups on the site. Prior to developing a career in web marketing, she held the position of Director of Managed Data Networking Sales at IBM Global Services for a period of seven years.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT