Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.
Don't have enough time to create your own content? Fortunately, that's not a problem. While it is important to try to create unique content that represents your brand or your business, you can still gain a strong following through the use of content curation. In this guide, we're going to look at how to implement content curation into your online marketing strategy, including how to do it and the tools to do it with.
Content curation is finding great content in your niche or industry (preferably not created by your direct competitors if you're a business) and sharing it with your audience. It's really as simple as that.
Here are some great ways you can curate content!
The easiest way to curate content is using your social media networks. People will follow you on Twitter and Facebook if you become known for sharing the latest news in your niche or industry. Best of all, all it takes is the click of a button to share something. Curating content on social media helps you keep your profiles up to date, gives your audience something to talk about, and helps you build relationships with content creators who will be thankful that you are sharing their work.
There are two ways that you can curate content on a blog that everyone will appreciate. The first is to create a link roundup on a periodic basis that shares popular content from your niche or industry.
The second is to write up a personalized summary of articles on your blog and then link to the original. The summary would be just a paragraph or two of your own unique perspective about the topic, and then giving credit where it's due to the original poster.
Think about sites like Upworthy - they get thousands of shares for each post, and all they are really doing is collecting videos that will elicit an emotional reaction from YouTube. Then they just add on a great headline, short summary, and a link to the video's creator. And voila - thousands upon thousands of shares.
If you have a YouTube channel, but don't have any unique videos for it, then curation is a good way to go. You can create playlists on your YouTube channel that consist of other videos you have found useful. For example, if you have a Web design business, you could turn your YouTube channel into a hub of videos to help website owners learn more about SEO, managing their domains, and security issues. It will make your YouTube channel more robust without you having to actually create one single video.
Audiences on sites like Reddit, Inbound, and StumbleUpon look down on people that come to their network, submit their own content, and leave. They like people who come in and share great content, with only an occasional piece of self-promotion. So if you plan on becoming a big deal on these kinds of networks, it's best if you find great content and submit it.
This will help you build a reputation for being a great content discoverer, and will likely help you make friends on those networks along the way. So instead of just submitting your own content, people will be happy to do it for you.
Let's go back to curating content on your blog for just a moment. As mentioned, the two ways to do it right is to create great link roundups or to do a personalized summary with a link to the original content.
The wrong way to do it, of course, is to post full original content from other sites on your own blog. This is called stealing content, and it's a huge no-no. The exception is, of course, if you get the author's permission and permission from the site the content was published upon if it is not owned by the author.
What is the punishment for stolen content? For starters, Google usually can tell where content originated (i.e., the site that published it first). So most of the time, you're not going to win there. Plus, if you don't have any original content on your website, it won't rank well anyway.
Next, there's what happens when someone finds out you have stolen their content. After sending you a potentially nasty email, they can go after you with a DMCA Takedown, find out who you use for a domain registrar and Web hosting company and report it to them, and report you to Google and other search engines directly.
So one way or the other, you will not benefit by taking full pieces of content off of other websites without their permission. If you do need full pieces of content for your blog, stick with press releases or content that has been published under Creative Commons.
Now that you know how to curate content (as well as how not to), let's look at some tools that can help you discover and share curated content.
Alltop has the top blogs covering a vast range of topics from A to Z. Use it in your quest to finding the best blogs to subscribe to for regular content curation.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Navneet Kaushal is the founder and CEO of PageTraffic. A leading search engine strategist, Navneet helps clients maintain an edge in search engines and the online media. He has helped value-conscious businesses build site traffic, increase the user base, boost web sales and bolster customer satisfaction. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies in Asia. PageTraffic's solid results and acclaimed process has earned it a place in Red Herring Asia Top 100 and Topseos's global top 30. He is also an expert panelist on various forums including TFM&A India, 42inception and more.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT