Feedly is a great RSS reader to use to subscribe to the top blogs in your niche or industry for content curation purposes. They even have a number next to each post that represents the social popularity of those posts. This can help you weed out the best content for your content curation.
Google Alerts can help you discover new content about a specific topic all across the Web. You can limit alerts to results from blogs or current news for better results.
If you want to curate great content on Facebook, then try PostPlanner. It will go out and find great content that is popular on Facebook on particular topics for you to share on your Facebook page. You can even schedule your shares so they are spread out throughout the day.
Buffer is another great tool to use when curating content. In addition to being able to schedule your shares throughout the day on Twitter, Facebook, LinkedIn, and Google+ pages, you can even find handy suggestions that are matched to the content you are already sharing.
Scoop.it is a "freemium" network devoted to content curation. After you create a free account, you are able to save content you like on your profile, organized by topic. Not only that, but you can have Scoop.it automatically share content you have saved on your Facebook, Twitter, LinkedIn, Google+, and other social networks. They even offer a handy bookmarklet you can add to your browser to use on any site you are currently reading.
Storify is a "freemium" service that allows you to create stories using updates from across the Web on a single profile page. By connecting your Storify profile with your Twitter, Facebook, Google+, Instagram, and Foursquare accounts, you can use them to search for updates on specific topics and use them as sources for your stories. As an added bonus, you can share your new Storify story with your social networks as well as notify the people you mentioned in your story as sources.
For those who like to curate content on their smartphones, LikeHack is a great app to try. It allows you to connect to your Facebook, Twitter, and Google+ accounts and aggregate the best stories from them. It's a great way to de-clutter your news feeds to find the best content to share with your audience.
Need a more enterprise-level solution for content curation? Then try Curata. This premium service (pricing which is based on your organization's needs and rumored to be anywhere from $6,000 per year to $1,000 per month and higher) helps you find the right content to curate using an engine that will learn based on your needs. Then it will help you organize and share that content with your audience, as well as analyze the results of your content curation strategy.
Whether you are just short on time to create unique content of your own, or you want to boost your popularity by sharing lots of content that your audience will love (and get to know other bloggers in your niche or industry simultaneously), content curation is a great thing to implement in your online marketing strategy!
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Navneet Kaushal is the founder and CEO of PageTraffic. A leading search engine strategist, Navneet helps clients maintain an edge in search engines and the online media. He has helped value-conscious businesses build site traffic, increase the user base, boost web sales and bolster customer satisfaction. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies in Asia. PageTraffic's solid results and acclaimed process has earned it a place in Red Herring Asia Top 100 and Topseos's global top 30. He is also an expert panelist on various forums including TFM&A India, 42inception and more.
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Hong Kong, 8-9 December
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December 9, 2014
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