The rise of content marketing means that as a publisher, you hold the keys and power to the future.
This week, NewsCred released an article called "50 Stats You Need to Know About Content Marketing." I've been following NewsCred for some time and have been impressed with their outreach and engagement strategy. So when this email came through, I decided to take a look. As I read through the facts (although some of them are a few years old), I found myself thinking back to how powerful publishing really is, in almost every instance.
For example, did you know that back in 2012 AOL and Nielsen shared a statistic that 27 million pieces of content were shared daily? In May of 2013, Facebook reported that 4.75 billion pieces of content were shared daily as of May 2013, which is a 94 percent increase from August 2012. WOW.
As incredible as that seems, what is even more amazing is that BuzzFeed reports that more than 75 percent of that content originates from people who read professional content to find something to share from it.
This insight alone points to the fact that without high-quality content from publishers like yourself, content marketing and social sharing as we know it would not exist.
Publishers who embrace this desire and passion for great content are watching their businesses change and evolve to meet the needs and social demands of the new generations. But these publishers are far, far away from calling it quits. Companies like Hearst have found beautiful and effective ways to leverage content from all of their brands and divisions to enable interested parties to not just reach interesting articles, but to share, promote, and evangelize it as well.
Content is critical to the success of many businesses. Simple elements like creating blogs posts can increase indexed pages by more than 400 percent, according to Content+. And companies like Idio have created dynamic ways to leverage semantic networks to better engage visitors.
Seeing the impact of content on every technology user in the world is big. Knowing that, as a publisher, you can draw strength from demand if you can present your content in the right manner is even bigger. But there is still one area that we haven't mastered just yet. Sometimes knowing how to evaluate whether your content strategy is effective or not still eludes us. Ryan Skinner from Forrester will be covering this topic in an upcoming webinar.
When you sit back and think about it, you will realize that, as a publisher, you hold the keys and power to the future. The rise of content equals the resurrection of the powerful publisher. What an exciting time!
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Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
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