The job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant future.
As with most jobs, the role of a digital marketer is set to change significantly in the next few years. The role that was once about "making people want things" is fast becoming about "making things people want." Instead of exploiting transient value, the next generation of digital marketers will need the skills to create sustainable, ongoing value.
In the age of personal digital services in the experience economy, here's a job description that some digital marketers of today might be considering in just a few short years:
You'll have a deep and nuanced understanding of multiple cultures and be able to work without direction or supervision. Largely self-directed, you'll be responsible for discovering and creating new markets, co-designing new services that address real and fundamental human needs. You'll be able to analyze large amounts of data with intuition and insight and be fluent in empathic research and design techniques.
We're a personal services agency that creates unique, contextual, and serendipitous experiences for people. We deliver our services to a base of around 8 million people. We're a distributed global team of 28, with a holacratic organizational structure and a lifestyle culture.
You'll be responsible for creating and discovering new markets. In your role as client proxy, you'll lead and influence the human-centered design of new products and services (and iterating existing ones) throughout the entire product lifecycle.
Client empathy skills and tools, technical literacy, and design savvy are required for this role:
We'll review your online portfolio with a particular emphasis on the following:
Note: While a university degree will not be considered a disadvantage, we will preference candidates with more direct and current experience.
We'll contact a variety of people to get further insight into your personality and reputation.
Image via Shutterstock.
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Patti Hunt is founder and director of On-off Design & Technology, a strategic design consultancy based in Hong Kong. Patti has held senior positions as a User Experience (UX) consultant and service designer in Australia and most recently head of strategic design for a Hong Kong based agency. She’s an advocate for using design thinking and practices to spark and drive meaningful change.
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