Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments.
With 200,000 videos uploaded per day, more than 600 years required to view all those videos, more than 100 million videos watched daily, and more than 300 million existing accounts, if you think YouTube might not be an effective distribution channel to reach prospective customers, think again.
Yes, understanding YouTube can be a little complicated as compared to Facebook, Twitter, Instagram, or even Tumblr, when it comes to generating engagement, but YouTube marketing is worth all the efforts. YouTube is the third most popular site in the world and the second most popular search engine after Google. So you can see why it is important to optimize your videos for YouTube search results.
Have you ever wondered what YouTube actually takes into account to determine which video should rank higher in its search results? Are these the same factors that Google looks for while determining the rank of a page in the search results page? We have categorized the YouTube ranking factors into two parts - onsite and offsite factors. Have a look at both of them:
So what can you do to increase the views on your videos quickly? Post your video throughout your social media network. Don't just restrict to Facebook and Twitter, but also include Google+, Tumblr, Instagram, and Pinterest in your strategy. Embed your video in your blog posts and mention it on question and answer sites like Quora. How about posting your video to the homepage of your website? In addition to this, email a link to your video to your customers and your newsletter subscribers to reach out to a greater audience.
Write around a 250-word description with the keywords included three to four times. Additionally, the keywords should be included in the first 25 words of the description. Make sure the keywords are naturally incorporated and don't appear as spammy.
Following these steps will definitely help you to rank your videos higher in YouTube. So, what do you think? Are your videos optimized for YouTube? Which of these practices will be most effective for your YouTube video ranking? You can comment below to share your own strategies for YouTube video optimization with us.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Navneet Kaushal is the founder and CEO of PageTraffic. A leading search engine strategist, Navneet helps clients maintain an edge in search engines and the online media. He has helped value-conscious businesses build site traffic, increase the user base, boost web sales and bolster customer satisfaction. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies in Asia. PageTraffic's solid results and acclaimed process has earned it a place in Red Herring Asia Top 100 and Topseos's global top 30. He is also an expert panelist on various forums including TFM&A India, 42inception and more.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT