Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
I hope we all can agree at this point that email is not dead. But is it innovative?
All around us, other digital channels are barraging us with new technology and experiences. Just in the last week, we have Facebook's Slingshot and Amazon Fire launching. And any day of the week a new bevy of mobile and wearable devices, social networks, and even purported drones dropping off packages on our porches is announced.
This array of bright and shiny new digital disruptors is always blinding us, while email hums along in the background year-after-year, delivering messages and driving responses. Email just doesn't make big headlines due to innovation.
This begs the question - are there any clear examples that prove email innovation is a reality?
I say yes. When I look across email marketing technologies, programs, and user experiences, I see innovation throughout the inbox and expanding cross-channel more than ever. So let's take a look at the innovation that's hiding in plain sight while everyone is scanning their Google Glasses and watching that drone float by. I present...
And, while we're on the topic of innovation, the inbox experience itself will continue to drive innovation as ISPs improve the user experience. One case in point, Gmail recently announced a field trial program for their image-based promotions tab that "lets you view the Promotions tab in a more visual way," intending to give consumers more visuals to help them find what they're looking for faster.
All of these proof points on email innovation bring us to the present tense, the intersection of the here and now where email innovation is clearly alive and well. So, when you think about email, think about the innovations you can put into the mix to support your marketing objectives. Don't stagnate - innovate! The opportunities are clear, so leverage them to put some life back into your email customer lifecycle today.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
As director of strategic services and team lead at StrongView, Catherine focuses on providing clients with proven Present Tense Marketing strategies to drive action and conversion across the customer journey. She thrives when helping organizations navigate and accelerate cross-channel digital strategies to achieve measurable marketing results across Web, email, mobile, social, display, search, affiliates, loyalty initiatives, and more. Catherine has held marketing strategy roles at Responsys, Janrain, and Yesmail, and past clients include Cost Plus World Market, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR, Warner Bros, and more. Catherine holds a B.S. in journalism and English from The Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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1:00pm ET/10:00am PT
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1:00pm ET/10:00am PT