Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
I hope we all can agree at this point that email is not dead. But is it innovative?
All around us, other digital channels are barraging us with new technology and experiences. Just in the last week, we have Facebook's Slingshot and Amazon Fire launching. And any day of the week a new bevy of mobile and wearable devices, social networks, and even purported drones dropping off packages on our porches is announced.
This array of bright and shiny new digital disruptors is always blinding us, while email hums along in the background year-after-year, delivering messages and driving responses. Email just doesn't make big headlines due to innovation.
This begs the question - are there any clear examples that prove email innovation is a reality?
I say yes. When I look across email marketing technologies, programs, and user experiences, I see innovation throughout the inbox and expanding cross-channel more than ever. So let's take a look at the innovation that's hiding in plain sight while everyone is scanning their Google Glasses and watching that drone float by. I present...
And, while we're on the topic of innovation, the inbox experience itself will continue to drive innovation as ISPs improve the user experience. One case in point, Gmail recently announced a field trial program for their image-based promotions tab that "lets you view the Promotions tab in a more visual way," intending to give consumers more visuals to help them find what they're looking for faster.
All of these proof points on email innovation bring us to the present tense, the intersection of the here and now where email innovation is clearly alive and well. So, when you think about email, think about the innovations you can put into the mix to support your marketing objectives. Don't stagnate - innovate! The opportunities are clear, so leverage them to put some life back into your email customer lifecycle today.
As Director of Strategic Services at StrongView, a Selligent company, Catherine focuses on contextual email and cross-channel marketing strategies that deliver value and drive action across the consumer lifecycle. For over 15 years, she has held strategic marketing roles at dynamic organizations ranging from innovative start-ups to Fortune 500 companies, including Responsys, Janrain and Yesmail. Leveraging experience across client, agency and marketing technology areas, Catherine partners with leading marketing teams across retail, travel, consumer electronics, technology and more. Previous clients include Cost Plus World Market, FOX Sports, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR and Warner Bros.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET