Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
I hope we all can agree at this point that email is not dead. But is it innovative?
All around us, other digital channels are barraging us with new technology and experiences. Just in the last week, we have Facebook's Slingshot and Amazon Fire launching. And any day of the week a new bevy of mobile and wearable devices, social networks, and even purported drones dropping off packages on our porches is announced.
This array of bright and shiny new digital disruptors is always blinding us, while email hums along in the background year-after-year, delivering messages and driving responses. Email just doesn't make big headlines due to innovation.
This begs the question - are there any clear examples that prove email innovation is a reality?
I say yes. When I look across email marketing technologies, programs, and user experiences, I see innovation throughout the inbox and expanding cross-channel more than ever. So let's take a look at the innovation that's hiding in plain sight while everyone is scanning their Google Glasses and watching that drone float by. I present...
And, while we're on the topic of innovation, the inbox experience itself will continue to drive innovation as ISPs improve the user experience. One case in point, Gmail recently announced a field trial program for their image-based promotions tab that "lets you view the Promotions tab in a more visual way," intending to give consumers more visuals to help them find what they're looking for faster.
All of these proof points on email innovation bring us to the present tense, the intersection of the here and now where email innovation is clearly alive and well. So, when you think about email, think about the innovations you can put into the mix to support your marketing objectives. Don't stagnate - innovate! The opportunities are clear, so leverage them to put some life back into your email customer lifecycle today.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
As director of strategic services and team lead at StrongView, Catherine focuses on providing clients with proven Present Tense Marketing strategies to drive action and conversion across the customer journey. She thrives when helping organizations navigate and accelerate cross-channel digital strategies to achieve measurable marketing results across Web, email, mobile, social, display, search, affiliates, loyalty initiatives, and more. Catherine has held marketing strategy roles at Responsys, Janrain, and Yesmail, and past clients include Cost Plus World Market, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR, Warner Bros, and more. Catherine holds a B.S. in journalism and English from The Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT