Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy.
If your company is regularly publishing good content on your site, you might consider syndicating a portion of this content out to third parties, for example, to online publications in your business vertical.
Here are some recommendations for business people who want to extend their reach via guest blogging and content syndication.
Content syndication can extend your reach, add prestige, and create new possibilities to engage with qualified audiences whose members would never visit your business blog. It can also deliver a branding boost and elevate your status as a "thought leader" in your industry vertical. Just because it hypothetically conveys no direct SEO benefits doesn't mean that one should "stick a fork in it." Publishing thought-leading content has benefits that range far beyond SEO.
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