Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy.
If your company is regularly publishing good content on your site, you might consider syndicating a portion of this content out to third parties, for example, to online publications in your business vertical.
Here are some recommendations for business people who want to extend their reach via guest blogging and content syndication.
Content syndication can extend your reach, add prestige, and create new possibilities to engage with qualified audiences whose members would never visit your business blog. It can also deliver a branding boost and elevate your status as a "thought leader" in your industry vertical. Just because it hypothetically conveys no direct SEO benefits doesn't mean that one should "stick a fork in it." Publishing thought-leading content has benefits that range far beyond SEO.
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Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.
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