As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.
My last column on industry organizations every email marketer should join was very popular, so I thought I would follow it up with some of the industry thought leaders every email marketer should be following on Twitter.
Actually, Vocus beat me to the punch with their list of "The World's Top 50 Email Marketing Influencers" that they published last week. I am so honored to be included on the list - and while I'd like to write about everyone on it, I have limited space so I decided to feature three of my personal favorites from the list as well as three other great minds that also deserve to be there (so hard to pick just 50!).
Dennis Dayman (@ddayman)
Dennis won the Email Experience Council's (EEC) 2014 Email Marketer Thought Leader of the Year Award. He recently joined Return Path as chief privacy and security officer. While online privacy and security can both can be rather technical topics, Dennis has a great way of relaying the information in layman's terms. These are also topics that are important to the work I do, but they aren't things I actively have a hand in every day, so it's great to know that I can keep up-to-date by following Dennis. He's not only active with industry organizations, but he's also often at the table when the FTC and other government entities are discussing these issues. Follow him on Twitter and on Privacology, the blog he co-founded.
Justine Jordan (@meladorri)
If you're an email marketer, you need to be thinking about mobile - and if you're thinking about mobile, you need to be following Justine Jordan. Just as Dennis is deeper than I am in privacy and deliverability, Justine has much more detailed knowledge about email coding and design than I do. And, for many of us, coding can be a bit of a dry topic, but Justine is so energetic and it's clear that she loves what she does; she makes it fun! You can also follow her musings on all things email and mobile on the Litmus Blog and be sure to check her out on Twitter!
Dela Quist (@DelaQuist)
Dela is fearless! He never hesitates to speak his mind on email marketing issues, even when his views go contrary to popular opinion. It's good to have someone challenging the conventional wisdom; it makes us all smarter and more thoughtful. Full disclosure: he's also my boss and the chief executive (CEO) of Alchemy Worx, the email marketing agency I was so proud to become a part of last fall. In addition to following him on Twitter you can sign up to receive Email-Worx, our agency's free email newsletter and watch our blog for research, case studies, and more resources to help you improve your email marketing.
John Caldwell (@jacaldwell)
John is not only one of the smartest email marketers I know, he's one of the nicest. And that's saying a lot, because most of the people in the industry are nice. His Email Vendor Guides are a fabulous resource if you're looking for an email service provider (ESP). I like following him because he is so strong on the technical aspects of email - he is much wiser on migration, integration, and automation issues than I am. He's very data-focused. Check him out on Twitter.
Stephanie Miller (@StephanieSAM)
Stephanie is great - one of the smartest people I know, who is now chief listening officer for the Direct Marketing Association (DMA) after years at Return Path. Not only does she herself write for both ClickZ and the DMA's blog, she is obviously a voracious reader; her tweets often lead me to valuable articles I would have missed otherwise. She covers a lot of territory - it's not just about email marketing - so it provides a broader view of the online, and sometimes the offline, marketing worlds. Join the nearly 5,000 people who already follow her on Twitter.
Ryan Phelan (@ryanphelan)
Ryan was a finalist for the EEC's Stefan Pollard Marketer of the Year Award in 2013. His contributions to the EEC and the industry are amazing. In addition to being chair of the EEC's Member Advisory Committee, he delivered the closing keynote at the EEC14 conference and challenged us all to up our email marketing game! Ryan is very big-picture, which I like because I have a tendency to get focused on the details. Follow him on Twitter.
Whether you're new to email marketing or you've been doing it a while, these six email marketing pros are must-reads in my book.
Until next time,
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jeanne Jennings is a 20 year veteran of the online/email marketing industry, having started her career with CompuServe in the late 1980s. As Vice President of Global Strategic Services for Alchemy Worx, Jennings helps organizations become more effective and more profitable online. Previously Jennings ran her own email marketing consultancy with a focus on strategy; clients included AARP, Hasbro, Scholastic, Verizon and Weight Watchers International. Want to learn more? Check out her blog.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT