This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and turn it into a passion are the kind of digital marketers you want on your team.
Over the past decade or so I've been a part of hundreds of interviews as GroupM built its search marketing practice. From interns and recent college graduates to senior executives, I developed a single question that told me virtually everything I needed to know about compatibility and success within the organization.
"What's your crazy?"
On the surface it has absolutely nothing to do with a person's ability to execute against a job description in the digital marketing space. Yet, I found it has everything to do with what doesn't go on the job spec that differentiates between succeeding or not.
The answer gave me perspective in two key ways:
At the end of the day, many people are qualified to "do the job." To be successful you have to find people who want to win. Those individuals will do the job while looking for ways to evolve the job into something new and more impactful. They do that because they can adapt, think on their feet, challenge themselves, and have passion. People are fanatical for a reason. They have a passion, a zeal for something. Find someone who can define their own crazy, who has embraced it, and is unafraid to share it and you've found someone you want on your side.
That's the crazy you need to win.
Chris Copeland is chief executive officer of GroupM Next.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET