Beyond Tweets: How Social and CRM Are Joining Forces
By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you?
By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you?
Just about all of us have been taught to tweet, get people to “like” our Facebook posts, and share incessant imagery through Instagram – right?
These things are important. In fact, they’re the start of social media. Right? Wrong!
If you’re a teenager and want to just share updates with friends and family – then a tweet, like, or other status update is good enough.
But if you’re in business and want to make money by leveraging the power of social content, then you need to bring in the power of CRM and marketing automation.
Your first level of social content marketing – tweeting, posting on Facebook, etc. – is just about the aspect of attraction. It’s one of the first things you are doing to get people to take interest in you. It’s what my friend John Jantsh of Duct Tape Marketing says is “know, like, and trust.” It’s what Infusionsoft refers to as “Attract, Sell, and Wow.”
There are two big shifts happening with pretty much all the social services. First, they are quickly moving to enable you to capture leads with their services. Sure, Facebook has done this for a while, especially through third-party tools. But Twitter does this as well – through Twitter lead cards and now the ability to buy ads. Second, the social services are also providing better and better analytics to marketers to enable us to see the results of our posts and marketing efforts.
So how can CRM and social join forces?
Use social media to engage and attract the customer (or prospect) to you. You can amass a big tribe who loves what you are educating them about or engaging them with. Then, funnel these leads into a CRM tool that can provide them with more of what they want via email or other means.
Out of the 100 (or 10 million) people in your tribe, you only need a small percentage of them to actually buy from you. And your CRM system will help you know who is ready to buy. The person who goes from a retweet to downloading your “Guide to…” to calling your customer service center to posting on Facebook is probably very warm and very close to wanting to buy from you, or at least move from someone who is just in your tribe to someone who is a warm prospect.
Make sense?
When you combine the power of social and CRM, you go from just “tweeting” to making money with social media. Now, doesn’t that sound good?
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleNick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
View article“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleNearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...
View articleA detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...
View articleTCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View article