Chinese Market Data Trends for Baidu and 360
Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior.
Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior.
Looking at data in Baidu’s Index and 360’s So Index is one of the best ways for online marketers to understand Chinese market trends and Chinese search engine user behavior.
Let’s check out mobile phone searches. On Baidu, iPhone searches are most popular in the following geographic regions: Zhejiang Province (number one), Guangdong Province (number two), and Beijing (number three).
The below diagram shows:
A search on Baidu within Baidu’s Index shows most of the products or services that are related to Baidu. This gives an idea of which of Baidu’s products or services are in high demand.
For the technology enthusiasts:
The gender pie shows the majority of the “drive” searches are performed by males.
Users’ major concerns about “drives” can be reflected on their searches such as drive search, resources, accounts, login, search engines, download speed, file download, upload, large storage, and gifts.
After searching for “buy properties” on Baidu’s Index and 360’s So Index, you would notice the audience groups on the two search engines are different by age groups. Baidu’s audience who are most active in property buying searches are in the age group of 30-39 years old at just more than 50 percent. 360’s on the other hand, are in the 20- to 29-year-old age group at 40 percent.
The bar chart below is from Baidu’s Index.
Audience Demographics for Baidu and 360
Searches on iPhone and virtual drive, 360’s So Index would show Guangdong being by far the top province in terms of search volume. Jiangsu province came second. In both cases, Beijing came in the eighth position. This indicates for these products, 360 search engine’s users are mostly located in Guangdong province, and fewer are from Beijing. But for Baidu, users are from Zhejiang (top 1), Guangdong (top 2), and Beijing (top 3).