4 Reasons Why You Hate Your Sales and Marketing CRM Software
Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem.
Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem.
Recently I had the pleasure of teaming up with media pundit and technology consultant Gene Marks on a Google Chat with Profound Cloud. In our discussion we talked about why so many business owners and managers are so unhappy with their customer relationship management (CRM) projects.
I’ve talked with many business owners who find that what they thought would be CRM bliss was in fact a frustrating experience at worse, or at best they just weren’t using the software.
So, how can you prevent this problem – and if you’re IN this kind of problem what can you do about it?
Here are a few things to consider:
One thing we’ve learned at Infusionsoft is that just getting our customers to START on the right foot is so important to their future success. So we’ve made a huge push to get customers started. It sounds simple, but it’s important. If you find you’re not even using your CRM system, then work with a CRM consultant or your vendor to at least get you up and running so you can start to see some of the success you can have with CRM.
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