Secrets of the Successful CMO
Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry.
Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry.
Congratulations – you have just won the jackpot of marketing strategy success stories! Now, read this column quickly, before other chief marketing officers (CMOs) find it and have it pulled from the Internet. They won’t be happy that I am sharing their proven secrets to success with the world.
Just kidding. Any marketing vice president or CMO reading this article will be thrilled to share their strategies for success. In fact, sharing success strategies is one of the key characteristics of the most successful senior marketers. I just spent three days at a summit with some of the world’s most incredible CMOs and marketing leaders. Although we all arrived at the summit with individual goals and KPIs, collectively we created a force of innovation and inspiration for each other. As we laid our cards on the table, we discussed common pain points, as well as opportunity areas and challenges. We became an unstoppable force of relentless success for each of our respective businesses. It only seemed right to share some of those learnings with you.
Want to know all of the dirty secrets of CMO success? They can be summed up in one word: freedom. To learn more, keep reading.
Marketing success equals FREEDOM:
Well, there you have it. Seven steps to emulating the traits of some of the most powerful CMOs and marketing leaders on the planet. If you are an aspiring leader in marketing, or already fit the bill and want to be part of the ongoing conversations, reach me offline and I will gladly invite you to our networking group.