Brush up on the fundamentals of your online marketing strategy. (Podcast)
Brush up on the fundamentals of your online marketing strategy so you can integrate search marketing with the best practices of social media, email, website usability and analytics, and learn how each aspect can help the others.
Marketers who wish to learn or verify their knowledge in all aspects of online marketing. Beginners in online marketing. Experienced traditional marketers who wish to expand their knowledge of the online space. C-level individuals who wish to gain a broad understanding of the various elements of online marketing.
Marketers who finish the program will be able to:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT