Best Practices for Integrating Search in Social Media, Email, Analytics, and Website Usability

  |  August 12, 2009   |  Comments

Brush up on the fundamentals of your online marketing strategy. (Podcast)

Brush up on the fundamentals of your online marketing strategy so you can integrate search marketing with the best practices of social media, email, website usability and analytics, and learn how each aspect can help the others.

  • How can I use social media to gain a competitive edge in my organic search rankings?
  • How can I align website usability (user experience) to drive greater search results from conversions?
  • What are the best practices in using email to improve search-based lead generation and sales efforts?
  • How do I customize my analytic reports to show real business results from my search and other related online marketing efforts?
  • How should search be properly budgeted, integrated, and prioritized in a complete online marketing strategy?

Instructors:

  • Aaron Kahlow, Online Marketing Summit
  • Olivier Chaine, magnify360
  • Ray "Catfish" Comstock, BusinessOnLine
  • Steve Latham, Spur Interactive


Target audience:
Marketers who wish to learn or verify their knowledge in all aspects of online marketing. Beginners in online marketing. Experienced traditional marketers who wish to expand their knowledge of the online space. C-level individuals who wish to gain a broad understanding of the various elements of online marketing.

Benefits:
Marketers who finish the program will be able to:

  • Plan an entire online marketing strategy
  • Get a fundamental well-balanced grasp on best practices in search marketing, social media, web analytics, email marketing, website usability and testing, and overall online marketing strategy.
  • Create execution plans on the major domains of online marketing
  • Execute fundamental programs in search, email and social media
  • Evaluate the effectiveness of your current website/landing pages
  • Analyze web analytics and other reporting data to determine what is most/least effective
  • Stay current with continual education.

 

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...