Social Media: Managing Conversations and Reputations When the User Is in Control [Podcast]

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This podcast, from an SES San Jose 2009 panel, examines how businesses must improve internal operations before trying to guide external conversations, provides the nuts and bolts of carrying out a social media strategy, and shares first-hand experiences and tips from professionals in the trenches.

Moderator:

• Anna Maria Virzi, Executive Editor, ClickZ

Speakers:

• Dave Evans, VP, Digital Voodoo
• Liana Evans, director of social media, Serengeti Communications
• Brian Kalma, head of user experience and web strategy, Zappos
• Mike Volpe, VP of inbound marketing, HubSpot