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Social Media: Managing Conversations and Reputations When the User Is in Control [Podcast]

  |  August 12, 2009   |  Comments

What your customers say about you online - both on your site and elsewhere - has an impact on your marketing efforts.

This podcast, from an SES San Jose 2009 panel, examines how businesses must improve internal operations before trying to guide external conversations, provides the nuts and bolts of carrying out a social media strategy, and shares first-hand experiences and tips from professionals in the trenches.


  • Anna Maria Virzi, Executive Editor, ClickZ


  • Dave Evans, VP, Digital Voodoo
  • Liana Evans, director of social media, Serengeti Communications
  • Brian Kalma, head of user experience and web strategy, Zappos
  • Mike Volpe, VP of inbound marketing, HubSpot


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