SEM: The View From the CMO's Office [Podcast]

  |  August 12, 2009   |  Comments

Consider the challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital.

Search marketers and non-search marketers have traditionally had difficulty communicating in the language of their disciplines, often creating friction and unnecessary conflict. This podcast, recorded from an SES San Jose 2009 session, walks through the day-by-day challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital. The panel also explores how both disciplines can educate each other and explore such issues as the nominal percentage of marketing spend that is allocated to search.

Moderator:

  • Bill Hunt, SES advisory board, and president, Back Azimuth Consulting

Speakers:

  • Gina Poole, VP, IBM Software Group Marketing 2.0, IBM
  • Liz Miller, vice president, programs and operations, CMO Council
  • Kevin M. Ryan, CEO, Motivity Marketing

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...