Consider the challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital.
Search marketers and non-search marketers have traditionally had difficulty communicating in the language of their disciplines, often creating friction and unnecessary conflict. This podcast, recorded from an SES San Jose 2009 session, walks through the day-by-day challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital. The panel also explores how both disciplines can educate each other and explore such issues as the nominal percentage of marketing spend that is allocated to search.
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Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
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Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.