Search Advertising 101 in 2009 [Podcast]

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Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this podcast, recorded during an SES San Jose 2009 session, that is geared toward beginners, with details on programs from major providers and advice on how to succeed.

Moderator:

• Rebecca Lieb, VP, U.S. operations, Econsultancy

Speakers:

• David Szetela, CEO, Clix Marketing
• Matt Van Wagner, president, Find Me Faster
• Mona Elesseily, director of marketing strategy, Page Zero Media