My Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention
My Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention. (Who would have thunk it? ) Flash banners with minimalistic Japanese-style animations invite viewers to click on a fish to play a game, whereby the fish munches down on the ingredients. When that's done, users can click through to yourteriyaki.com, a Flash-heavy site which continues the visual theme and provides recipes that include Kikkoman sauces. The design is really nice, clearly Japanese-inspired (perfrect for the brand, of course), and the recipes look good, too. Not exactly a groundbreaking campaign, but it exemplifies a solid campaign that gets the target audience's attention.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT