What's up with the FeedBurner ad network? Some signs point to kaput
What's up with the FeedBurner ad network? Some signs point to kaput. Word has it Google, which bought FeedBurner last year, will officially make the switch to AdSense network ads. As noted by the RSS feed firm in May, "we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers 'coming soon'."
And who knew "chocolaty goodness" was a side effect of Google integration? The May post continued, "And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more 'things' and 'stuff' yet to come...."
When I requested confirmation from Google, a spokesperson pointed me to the post, noting, "We have nothing to announce at this time."
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT