The Webby Awards , which honors excellence on the Internet, insists winners adhere to one simple rule when making an acceptance speech: Keep it to five words
The Webby Awards, which honors excellence on the Internet, insists winners adhere to one simple rule when making an acceptance speech: Keep it to five words.
That's an ingredient for keeping things interesting at the event, which took place Tuesday night at Cipriani Wall Street in lower Manhattan.
Take TBWAMedia Arts Lab, which won in the online commercial for category "Don't Give Up on Vista," referring to Microsoft's operating system. "In Steve Jobs we trust," was the agency's poke at the Microsoft rival.
"My second best night ever," cracked Robert Morehouse, creative director from Vermilion. His agency picked up an award in the professional services category for Boulder, CO, based Action Marketing Group's corporate Web site.
For Trapeze, a Toronto, Canada, agency recognized for developing the Ikea Mattress Web site, had this to say, "We enjoyed sleeping with you."
MTV Networks' Nick.com was the People's Voice winner for best youth site. "Sponge Bob is our sugar daddy," said one wag.
"The New York Times" won eight awards, including one for best online newspaper. "Thank you, Elliot Spitzer," said one NYT recipient, referring to New York's governor who resigned after it was revealed he had a tryst with a prostitute.
The Huffington Post was named for best political blog. "President Obama sounds good, right," said Arianna Huffington, the site's editor-in-chief.
Obama was top of mind for another site, FactCheck.org, that checks the accuracy of candidates' statements. "No, Obama's not a Muslim," said FactCheck's designated speaker.
Was it as surprise that Flock, which bills itself as the social Web browser, was a Webby Award winner for social/networking? "No sh*t, we beat Facebook," bragged a Flock executive. Not so fast. Facebook was the People's Voice winner in the same category.
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET