The last 48 hours has brought numerous reports of new job losses in the digital marketing/media sector, and so we've updated our layoff tracker
The last 48 hours has brought numerous reports of new job losses in the digital marketing/media sector, and so we've updated our layoff tracker. The biggest news was Yahoo's decision to cut at least 10 percent (roundabout 1,400) global positions this quarter. Others followed yesterday: Experian Interactive/LowerMyBills, Mania TV, Permission TV, and Imeem are all shedding employees. You can find more information on the layoff tracker page.
Additionally, the DMA is thinning its executive ranks, partly owing to the glut of conferences in the digital ad space, reports Direct.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT