A newspaper and a retailer that sells surveillance devices each bought the keywords "Eliot Spitzer" on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring. Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal
A newspaper and a retailer that sells surveillance devices each bought the keywords "Eliot Spitzer" on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring.
Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal. The sponsored result, headlined "Spitzer Prostitution Ring," promises news, pics, and gossip about the guv.
Brickhouse Security sends visitors to a landing page, "Catch a Cheating Spouse" that features for sale semen detection test kits, covert GPS trackers, and other items.
Not to be outdone, NYPost.com also purchased the keywords, "Eliot Spitzer," promising readers: "New York Post has Complete New York Coverage. Check it Out!"
On the other hand, there's no takers for the keywords, "Emperor's Club VIP," the name of the escort service that apparently arranged the tryst.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT