Job losses continue to mount in digital marketing and ad sales
Job losses continue to mount in digital marketing and ad sales. ClickZ's layoff tracker recently added a number of new firms to our ongoing tally of headcount reductions in new media.
Among the latest:
UK broadcaster Channel 4 cut 15 percent of its "commercial team," including strategic sales, sponsorship and new media staffers, according to Brand Republic.
Hearst Digital reduced its new media sales team from 16 to 12, also according to Brand Republic.
Time Inc. dismissed 92 people as part of a consumer marketing and sales reorg that also affects its digital team. PaidContent has the memo.
Pennsylvania-based Solid Cactus laid people off in its call center and technology units. (Times Leader)
Had layoffs at your firm? Send us a news tip.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT