Job losses continue to mount in digital marketing and ad sales
Job losses continue to mount in digital marketing and ad sales. ClickZ's layoff tracker recently added a number of new firms to our ongoing tally of headcount reductions in new media.
Among the latest:
UK broadcaster Channel 4 cut 15 percent of its "commercial team," including strategic sales, sponsorship and new media staffers, according to Brand Republic.
Hearst Digital reduced its new media sales team from 16 to 12, also according to Brand Republic.
Time Inc. dismissed 92 people as part of a consumer marketing and sales reorg that also affects its digital team. PaidContent has the memo.
Pennsylvania-based Solid Cactus laid people off in its call center and technology units. (Times Leader)
Had layoffs at your firm? Send us a news tip.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015