Job losses continue to mount in digital marketing and ad sales
Job losses continue to mount in digital marketing and ad sales. ClickZ's layoff tracker recently added a number of new firms to our ongoing tally of headcount reductions in new media.
Among the latest:
UK broadcaster Channel 4 cut 15 percent of its "commercial team," including strategic sales, sponsorship and new media staffers, according to Brand Republic.
Hearst Digital reduced its new media sales team from 16 to 12, also according to Brand Republic.
Time Inc. dismissed 92 people as part of a consumer marketing and sales reorg that also affects its digital team. PaidContent has the memo.
Pennsylvania-based Solid Cactus laid people off in its call center and technology units. (Times Leader)
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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