Time Inc. announced today that it will shutter the print edition of Teen People, continuing the title as an online-only publication.
In a memo to employees Tuesday, Time's CEO Ann Moore and John Huey, Teen People's editor-in-chief, promised, "We will continue to invest in the brand through TeenPeople.com, which shows promise and growth."
Magazine ad sales have been losing share to Internet ads in recent years. According to TNS Media Intelligence, consumer and Sunday magazines grew 3.6 percent last year, while B2B magazines declined by 0.3 percent. During that same time, Internet display advertising grew by 13.0 percent.
A similar move was made earlier this year by Hachette Filipacchi with its ElleGirl title, which ceased print publication in favor of an online-only presence.
The print magazine and Web site launched together in 1998. The last print magazine will be the September issue, which hits newsstands August 4. According to a report in the Wall Street Journal, this is just the first of many titles that will lose their print editions in coming months.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.