Time Inc. announced today that it will shutter the print edition of Teen People, continuing the title as an online-only publication.
In a memo to employees Tuesday, Time's CEO Ann Moore and John Huey, Teen People's editor-in-chief, promised, "We will continue to invest in the brand through TeenPeople.com, which shows promise and growth."
Magazine ad sales have been losing share to Internet ads in recent years. According to TNS Media Intelligence, consumer and Sunday magazines grew 3.6 percent last year, while B2B magazines declined by 0.3 percent. During that same time, Internet display advertising grew by 13.0 percent.
A similar move was made earlier this year by Hachette Filipacchi with its ElleGirl title, which ceased print publication in favor of an online-only presence.
The print magazine and Web site launched together in 1998. The last print magazine will be the September issue, which hits newsstands August 4. According to a report in the Wall Street Journal, this is just the first of many titles that will lose their print editions in coming months.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.