Yes, that's my face you see on the groovy dancing bride image there
Yes, that's my face you see on the groovy dancing bride image there. I created this image while checking out Orbitz' new honeymoon-oriented effort. It lets users customize everything about the freaky dancing bride message, including adding a face from a static .jpg image, choosing a song, and choreographing dance moves from a set of options. Once you've customized to your heart's content, you can send to a friend.
It's kind of cool but hard to imagine exactly how this plays out in reality. Do brides-to-be hang in packs so they can e-mail one another and make honeymoon plans simultaneously? Or is this meant for the bride-to-be to send to her husband-to-be? If so, that seems like an awfully small audience for something that appears designed to "go viral".
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT