Yes, that's my face you see on the groovy dancing bride image there
Yes, that's my face you see on the groovy dancing bride image there. I created this image while checking out Orbitz' new honeymoon-oriented effort. It lets users customize everything about the freaky dancing bride message, including adding a face from a static .jpg image, choosing a song, and choreographing dance moves from a set of options. Once you've customized to your heart's content, you can send to a friend.
It's kind of cool but hard to imagine exactly how this plays out in reality. Do brides-to-be hang in packs so they can e-mail one another and make honeymoon plans simultaneously? Or is this meant for the bride-to-be to send to her husband-to-be? If so, that seems like an awfully small audience for something that appears designed to "go viral".
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
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September 17, 2014
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