...to play video games, if you don't already, that is.
Oh, and they have to be on a Nintendo device. After announcing her departure from Yahoo last week, Dunaway told the New York Times she'll be the new EVP for sales and marketing at Nintendo of America, starting Nov. 5.
Anybody recall about a year ago Yahoo launched the first of its "brand universes" for none other than Nintendo Wii? I'm not sure how much connection with the client Dunaway has had as Yahoo CMO, but you can't help but wonder.
Dunaway's been accused of "bleeding purple," the jab often used to describe brainwashed Yahoo execs. But it looks as though she's already become a Nintendo loyalist, or at least a video game evangelist.
She told the NY Times she aims to "make gaming relevant whether you’re 5 or 95," and noted, "there are still a lot of people to be converted."
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014