Lexus Re-Ups with Tivo, goes Broadband

  |  January 26, 2007   |  Comments

Lexus is revving up to meet its drivers of the future by targeting affluent 30 to 50 somethings who love their tech gadgets

Lexus.jpgLexus is revving up to meet its drivers of the future by targeting affluent 30 to 50 somethings who love their tech gadgets. Case in point, the car company is renewing its advertising relationship with DVR maker Tivo to continue to utilize its Gold Star Sponsorship on TiVo Central, Program Placement, Product Watch, and Custom car configurator applications.
Lexus originally signed on with Tivo last May to do its Custom Advertiser Application to learn about new Lexus models and tweak them with features all from a Tivo box, and has continued the relationship in other branding areas.
But now the car company is going beyond just working with Tivo, according to a story in AdWeek.
Seems Lexus is going broadband by opening up its own channel that will focus on art and leisure topics, as well as car issues of course. The company is also pushing its eco-friendly approach with its upcoming gas and electric hybrids.
This is all well in good as far as I'm concerned, but I still think I'd rather drive a car to decide if I want to buy it.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...