Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S
Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S. Patent 7,212,615 for criteria-based marketing for telephone directory assistance. USA Today is reporting Jingle Networks will use the patent to collect licensing fees from competing ad-supported directory assistance services using the technology.
Competitors include Microsoft, which recently acquired Tellme, and Google's beta of Voice Local Search. It is unclear whether either service or others on the market infringe on the patent.
Recent advertiser additions within the 1-800-FREE411 network include Avis; Budget; Citibank, Sonic Drive-In; Yahoo Mobile.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT