Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S
Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S. Patent 7,212,615 for criteria-based marketing for telephone directory assistance. USA Today is reporting Jingle Networks will use the patent to collect licensing fees from competing ad-supported directory assistance services using the technology.
Competitors include Microsoft, which recently acquired Tellme, and Google's beta of Voice Local Search. It is unclear whether either service or others on the market infringe on the patent.
Recent advertiser additions within the 1-800-FREE411 network include Avis; Budget; Citibank, Sonic Drive-In; Yahoo Mobile.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014