Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S
Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S. Patent 7,212,615 for criteria-based marketing for telephone directory assistance. USA Today is reporting Jingle Networks will use the patent to collect licensing fees from competing ad-supported directory assistance services using the technology.
Competitors include Microsoft, which recently acquired Tellme, and Google's beta of Voice Local Search. It is unclear whether either service or others on the market infringe on the patent.
Recent advertiser additions within the 1-800-FREE411 network include Avis; Budget; Citibank, Sonic Drive-In; Yahoo Mobile.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT