Psst... Wanna Score Some Moo Juice?

  |  October 12, 2005   |  Comments

There have been plenty of media outlets that have premiered their shows online before it aired on TV

There have been plenty of media outlets that have premiered their shows online before it aired on TV. Now you don't even have to wait for the commercials.

The California Milk Processor Board, who brought us the long-running "Got Milk?" campaign, are trying to make milk cool to sports-minded kids with their latest campaign, which touts milk as a performance-enhancing substance.

The ads, which parody the steroids scandal in baseball, were released on the CMPB Web site before they begin airing on TV during the MLB playoffs.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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