Epson wants to help consumers take better pictures, and then know what to do with the pictures once they're uploaded to a computer
Epson wants to help consumers take better pictures, and then know what to do with the pictures once they're uploaded to a computer. To promote better picture-taking, and subsequent purchases of Epson's printers, scanners, photo displays, photo paper, scrapbooks and scrapbooking software, Epson launched Epson Creative LearningZone with online classes built by Powered.
The first four courses available are: geneology in a wired world; set up a home print shop for flyers, newsletters and more; getting started with digital scrapbooking, and digital photography 101. Each month Epson plans to add additional courses, some of the planned lessons include: achieving work-life balance; introduction to digital entertainment; how to build your first Web page; designing and equipping your home office.
Powered builds out online lessons with its clients. Participants in the class get certificates of completion at the end of the course, and receive encouragement to continue once more subjects are provided. Powered has worked with several companies to create online classes, and had reported success with an ongoing program it created with Atkins.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT