Epson wants to help consumers take better pictures, and then know what to do with the pictures once they're uploaded to a computer
Epson wants to help consumers take better pictures, and then know what to do with the pictures once they're uploaded to a computer. To promote better picture-taking, and subsequent purchases of Epson's printers, scanners, photo displays, photo paper, scrapbooks and scrapbooking software, Epson launched Epson Creative LearningZone with online classes built by Powered.
The first four courses available are: geneology in a wired world; set up a home print shop for flyers, newsletters and more; getting started with digital scrapbooking, and digital photography 101. Each month Epson plans to add additional courses, some of the planned lessons include: achieving work-life balance; introduction to digital entertainment; how to build your first Web page; designing and equipping your home office.
Powered builds out online lessons with its clients. Participants in the class get certificates of completion at the end of the course, and receive encouragement to continue once more subjects are provided. Powered has worked with several companies to create online classes, and had reported success with an ongoing program it created with Atkins.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT