Google to Double TV Ad Inventory

Zachary Rodgers | August 29, 2007 | 0 comments

In the next week or two, Google will double the amount of TV inventory it's making available to advertisers, ClickZ has learned.

The company's trial program to manage television ads seems to have gotten off to a slow start. Our Google source said the minimum spend for the beta program is a modest (for TV) $10,000 a month, and just 50 clients have tested the system so far. We don't know whether the new inventory is coming from existing partners EchoStar and Astound Cable or from new sources. Google announced the trial in April.

We have a call in to Google but, not shockingly, haven't heard back.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.