Such is customer service in the new digital age of transparency that Random House is offering refunds on "A Million Little Pieces" to people who purchased direct from the publisher
Such is customer service in the new digital age of transparency that Random House is offering refunds on "A Million Little Pieces" to people who purchased direct from the publisher. (According to the Reuters report.) This after a TheSmokingGun.com report -- and much discussion of it in countless blog entries and news stories -- that casts serious doubt on the alleged memoir's veracity. It's a testament to lessons learned by Dell and Kryptonite Locks -- when the word-of-mouth turns against you, respond, act, do something. Because stonewalling doesn't work any more.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014