Gnashing Teeth Over Pop-Ups

  |  December 13, 2006 

dentalsoftware.jpg Shortly after reading Seth's little rant about non user-initiated audio ads on Rhapsody.com this morning, I found myself in the dentist's chair. Hanging over that chair is the now ubiquitous flat-screen monitor displaying the day's appointments, dental records, x-rays, and all that other important dentist stuff.

Only today, the screen was displaying something I'd never seen before: a pop-up ad for a Rhapsody MP3 player. I didn't even know those things were connected to the Web, but apparently they are. The ad pretty much obliterated my appointment and records.

Seth, you're not the only one who's peeved. So's Dr. Cho, her technician, and yours truly.

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ABOUT THE AUTHOR

Rebecca

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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