Bluefly's Handbag Catfight

  |  March 15, 2006   |  Comments

Bluefly's launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway

Bluefly.jpgBluefly's launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway. They're giving away 45 "to-die-for" designer bags between now and the end of April.

Click through and you get to play a three-card monte style Flash game. The goal is to find your favorite bag after it's disappeard into rotating Bluefly shopping bags.

I'm not really digging that the game is based on a classic con game. Maybe it's because I'm a New Yorker, or perhaps it's because I'm just more of a shoe girl.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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