You know all that uproar over the $90 million settlement in Google's Arkansas click fraud case? Well, it's finished. (Until the uproar is revived in California, anyway.) Circuit Judge Joe E. Griffin approved (PDF) the settlement agreement, even though some had class members had objected.
A statement from Nicole Wong, associate general counsel at Google, says, "We're pleased Judge Griffin has affirmed the settlement as appropriate and fair to advertisers. We look forward to continuing to manage invalid clicks effectively and provide our advertisers with an outstanding return on their investment."
Here's some guidance from ClickZ columnist Kevin Lee on whether you should opt in or out.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
December 12, 2013
1:00pm ET / 10:00am PT